An aerial view of the Rose Festival parade in Portland. People and floats can be seen in the middle of a street, which is lined on both sides by a crowd. The Willamette River and the Burnside Bridge can be seen in the distance. Most likely taken near N.E. 12th Avenue and N.E. Lloyd Street (negative 1 of 10).

A Meadowland Dairy parade float during the Portland Rose Festival. A cow, two women, and people dressed as milkmen can be seen on the horse-drawn float, which is next to the Willamette River and Harbor Drive (negative 2 of 39).

A water regatta for the 1953 Portland Rose festival. A line of boats travels on the Willamette River, towards the Hawthorne Bridge. At the left side of the frame is a ship, the “Pacific Lady,” docked on the east side of the river. A photograph from this series was published in the Oregon Journal on Sunday, June 14, 1953 (negative 2 of 4).

People preparing for a water regatta for the 1953 Portland Rose festival. Boats are lined up along a dock on the Willamette River, with the Burnside Bridge visible to the south. A photograph from this series was published in the Oregon Journal on Sunday, June 14, 1953 (negative 4 of 4).

People preparing for a water regatta for the 1953 Portland Rose festival. Boats are lined up along a dock at “Warren Nash’s Outboard Marina” on the Willamette River, with the Burnside Bridge visible to the south. A photograph from this series was published in the Oregon Journal on Sunday, June 14, 1953 (negative 3 of 4).