People huddled under umbrellas during the 1948 Portland Rose Festival parade. Several children are looking at the camera while under an umbrella with a smiling woman. Photographs from this series were published in the Oregon Journal on Sunday, June 13, 1948 (negative 5 of 22).

A child holds a balloon while watching the Portland Rose Festival parade. A zebra is printed on the balloon, and people can be seen smiling in the background, while seated on a curb. Photographs from this series were published in the Oregon Journal on Sunday, June 13, 1948 (negative 8 of 22).

Previous winner Jane Hoberg, left, stands with the 1948 Miss Portland, Colleen Miller, at the Nortonia Hotel in Portland. Hoberg is holding a bouquet of roses, while Miller is wearing a bathing suit and a “Portland” sash. A similar photograph was published in the Oregon Journal on Saturday, July 3, 1948 (negative 1 of 7).

Participants in the Miss Portland contest, at the Nortonia Hotel at 1337 S.W. Washington Street. The women are standing in two rows and wearing gowns. A similar photograph was published in the Oregon Journal on Friday, July 2, 1948 (negative 1 of 7).

A contestant in the 1948 Miss Portland contest at the Nortonia Hotel, modeling a bathing suit. People are seated at tables around the room. A photograph from this series was published in the Oregon Journal on Saturday, July 3, 1948 (negative 2 of 7).

A contestant in the 1948 Miss Portland contest at the Nortonia Hotel, modeling a bathing suit. People are seated at tables around the room. A photograph from this series was published in the Oregon Journal on Saturday, July 3, 1948 (negative 3 of 7).

Participants in the Miss Portland contest, at the Nortonia Hotel at 1337 S.W. Washington Street. The women are wearing bathing suits and standing on stage, next to a man speaking into a microphone. A photograph from this series was published in the Oregon Journal on Saturday, July 3, 1948 (negative 5 of 7).

A participant in the Miss Portland contest, wearing a bathing suit, on a stage at Jantzen Beach Park. A small child stands next to a set of benches on the ground, looking upward at the woman on stage. Photographs from this series were published in the Oregon Journal on June 23rd and 24th, 1949 (negative 4 of 10).

Beverly Elaine Dean, after winning the title of Miss Portland, 1949. She sits on a velvet lined stool while a man hands her a bouquet of roses. Photographs from this series were published in the Oregon Journal on Friday, June 24, 1949 (negative 1 of 10).

Beverly Elaine Dean, after winning the title of Miss Portland, 1949. She sits on a velvet lined stool, holding a bouquet of roses and wearing a “Miss Portland” sash. Another woman, wearing a long coat, stands next to Dean. Photographs from this series were published in the Oregon Journal on Friday, June 24, 1949 (negative 3 of 10).

Contestants on a stage during the Miss Portland contest, at Jantzen Beach Park. The women are wearing bathing suits and standing in a line. Photographs from this series were published in the Oregon Journal on June 23rd and 24th, 1949 (negative 5 of 10).

Beverly Elaine Dean (right), after winning the title of Miss Portland, 1949. She stands next to another woman, who also wears a bathing suit. A man holds a “Miss Portland” sash next to Dean, who is looking upward and smiling. Photographs from this series were published in the Oregon Journal on June 23rd and 24th, 1949 (negative 6 of 10).

A parade float at the Portland Rose Festival, depicting the crossing from Camas to Portland. A woman stands next to a tight rope with an attached sign that reads “Tight Rope or Bridge, Portland to Camas” that hangs above the “Upper Sandy.” The float is at Multnomah Stadium (negative 19 of 39).

Two people dressed as clowns for the Portland Rose Festival parade, at Multnomah Stadium. One man is applying face paint onto the other (negative 18 of 39).

The Portland Rose Festival parade passing in front of the Oregon Journal building on Front Avenue. People can be seen lining either side of the street, as floats in the shape of an elephant and a clown pass by. A man holding a camera stands at the right side of the frame (negative 3 of 39).

A Meadowland Dairy parade float during the Portland Rose Festival. A cow, two women, and people dressed as milkmen can be seen on the horse-drawn float, which is next to the Willamette River and Harbor Drive (negative 2 of 39).

A man, appearing to wear a fireman costume (?) stands next to a woman dressed as a clown, during the Portland Rose Festival parade. The woman is holding a bouquet of roses towards the mans face (negative 23 of 39).

A float for the Hollywood District at the Portland Rose Festival and Multnomah Stadium. A man dressed as a clown rides atop of cow (?) made of flowers, while two other women in dressed sit on raised chairs next to a flower tent (negative 32 of 39).

The Victoria Girls Drill Corps, from Victoria, British Columbia, performing at the Portland Rose Festival parade. A woman at the front holds a banner, with a marching band in matching costumes standing behind (negative 34 of 39).

Two women on the Meadowland Dairy float during the Portland Rose Festival parade. They both wear wide-brimmed hats while standing next to a dairy cow (negative 4 of 39).

Two women rid atop a Shell parade float during the Portland Rose Festival. Both are wearing ballet costumes while standing on either side of a leaping tiger, made from flowers (negative 5 of 39).

People on a float during the Portland Rose Festival parade at Multnomah Stadium. One woman is waving from inside a cannon made of flowers with others pose in bathing suits. The clubhouse for the Multnomah Athletic Club can be seen in the background (negative 7 of 39).

People line a street in downtown Portland during the Rose Festival parade. Several children can be seen sitting in front of the curb (negative 8 of 39).

A girl dressed as a carousel at the Junior Portland Rose Festival parade. A float and other people dressed for the parade can be seen in the background (negative 2 of 9).

A view of the Portland Rose Festival parade, taken from a high angle and looking downward. The Oregon Journal building can be seen at the other side of the street, which is lined with people on either side (negative 9 of 39).

A child on a flower festooned chair, during the Junior Portland Rose Festival parade. She wears a flower crown and appears to be pushed (negative 5 of 9).

People gathered on Main Street in Vancouver for the Cenaqua parade. On the left side of the street is a child dressed as a cowboy, standing next to other children laying on the ground and watching the parade in the distance. A similar photograph was published in the Oregon Journal on Sunday, August 13, 1950 (negative 7 of 12).

People gathered on Main Street in Vancouver for the Cenaqua parade. A tractor pulls a trailer down the middle of the street, while others walk behind. The National Bank of Commerce building can be seen at the right side of the street. A similar photograph was published in the Oregon Journal on Sunday, August 13, 1950 (negative 2 of 12).